To lead the way for promoting individualism by offering a variety of designed accessories and other artistic designs at revolutionary prices.
SHUSHI is a creative visual brand focused on storytelling through designing merchandise, home & fashion accessories, starting with eyewear.
Founded with a rebellious spirit and one lofty objective: To be the ultimate home of exclusive art, design, and fashion accessories, defining style and creating authenticity that celebrates YOU and your style, now and forever.
This brand launched in April 2019 and since then has gained great traction. Inspired by our ever-changing global community in search of individual purpose and style, we embrace a fundamental realisation of self-worth and freedom to simply exist, to BE. SHUSHI’s design language reflects a theme for each collection.
While our first collection aimed to pay tribute and salute to the Alte fashion & music community, our second collection drew inspiration from the stars and plants beyond Earth.
It is amazing how simply acknowledging the truth of who you are & what you want can motivate and inspire you toward creative ideas and forward-moving action toward finding your passion. As a Nigerian, living in Africa, I believe we spend most of our lives consuming.
Consuming too much and not creating enough for ourselves and for the world. We consume so much media and art created by everyone else but ourselves, and it’s time more young people identify with their roots and are inspired to express their own life and assert their style and existence.
Millennials are so multifaceted & complex, yet so brave, & SHUSHI speaks to all of our intricacies. Somedays I want to wear a scarf over my head, some days I feel like throwing on a pair of jeans, and most days I feel like both….so it was important for me to create designs versatile enough to embrace and celebrate all of US and our complexities.
The culture of this brand will always come up with innovative ways to celebrate YOU no matter how you look, how you dress, or where you live.
– Aisha Sambo, Creative Director
SHUSHI represents self-reflection, extraordinary talent, and creativity, an affirmation of confidence and fearlessness. The brand is both inclusive and exclusive, giving our customers a range of price options for purchase, our pricing is just as revolutionary as our products.
Our Creative Director Aisha Sambo combines her creative, design, craftsmanship, marketing, and leadership skills to create distinctive stories for each collection.
What she calls wearable art, each collection resonates with a kind of customer arch-type and reinforces our brand’s identity. She leads a small team of local artisans and together they curate eyewear and other designs for accessories.